한국이벤트마케팅,이벤트마케팅,축제성공사례,축제실패사례,이벤트실패사례,영문마케팅 다운 FS

한국이벤트마케팅,이벤트마케팅,축제성공사례,축제실패사례,이벤트실패사례,영문마케팅 다운

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한국이벤트마케팅,이벤트마케팅,축제성공사례,축제실패사례,이벤트실패사례,영문마케팅

한국이벤트마케팅,이벤트마케팅,축제성공사례,축제실패사례,이벤트실패사례,영문마케팅

Research On Korean Event Marketing

Content

New Challenges the locality

overall flow of presentation

REVIEW OF THE LITERATURE

BCG model for the local festivals

Type of the local festival

Change of Environment for the Locality

Key to the success

World-famous festivals

Importance of local festivals

INTRO

Body

Conclusion

Introduction Change of Environment for the Locality

Introduction New Challenges the locality

Introduction overall flow of presentation

BOOM

REVIEW OF THE LITERATURE - PLACE MARKETING

PLACE MARKETING

Local

Festival

Develop

local community

Make a good image of specific places

Induce tourists

& investers

Form a successful community

REVIEW OF THE LITERATURE - Local festival

PAST

PRESENT

Holy feast

period

Focus on

harvest and

events

Cultural

Characteristic

- Focus on

a play

REVIEW OF THE LITERATURE Functions of Local festival

1

2

3

4

Making

the

local

character

Success

of

traditional

culture

Spread

of

economic

al effect

Improving

the local

image

Research Objective

Our research objectives are the following :

- Classify the local festivals in Korea on the BCG matrix

- Find out the weakness and strength

- Look for the way to develop our local festival

effectively through the BCG matrix

Get to the conclusion on how we lead the local

festival to success

BCG model for the local festivals

Identity

Profit

low

high

high

Question Mark

Image-making

Specialization

Identity-making

Commercialization

Star

Dog

COW

Type of the local festival - COW

DAN-O-JE

Their main purpose is to enhance the

community identity.

Type of the local festival QUESTION MARK

P I F F

It is very competitive but fail to

make the community identity.

Type of the local festival STAR

Ham-pyeong WBI expo

Succeed in making a profit

and community identity

Key to the success reason why they failed

Why they failed

Dilemma of commercialization

Imitate other success without

preparation

Absent of Event Identity

Image of successful model

Key to the success ideal model

Key to the success making “Star` from

Identity

Profit

low

high

high

Question Mark

Star

Dog

COW

High Competitive

High Identity

Key to the success From QM & Cow to Star

Identity

Profit

low

high

high

Question Mark

Star

Dog

COW

Creativity

Using local culture

The locals’ participations

Key to the success From Dog to STAR

Identity

Profit

low

high

high

Question Mark

Star

Dog

COW

Continuity

Different massage

World Famous Festivals

Oktoberfest

Various programs and attractions in long history!

The World Beer Festival

Where Munich, Bavaria, Germany

When During late September (running to early October)

Sold 61,000,000 mug of Beer!

World Famous Festivals

Rio Carnival

Using unique regional attractions !

Brazil Samba Festival

Where Brazil and other Catholic countries

When

[문서정보]

문서분량 : 22 Page

파일종류 : PPT 파일

자료제목 : 한국이벤트마케팅,이벤트마케팅,축제성공사례,축제실패사례,이벤트실패사례,영문마케팅

파일이름 : 한국이벤트마케팅,이벤트마케팅,축제성공사례,축제실패사례,이벤트실패사례,영문마케팅.ppt

키워드 : 한국이벤트마케팅,이벤트마케팅,축제성공사례,축제실패사례,이벤트실패사례,영문마케팅

자료No(pk) : 11074996